Lyft to monetize “Non-Dynamic-Pricing”

Can you monetize the fact of not doing Dynamic Pricing? Yes, if you are Lyft! TLDR: Lyft has just released a paid add-on for those who want to opt out of dynamic pricing. It’s just brilliant, and here is why. πŸ‘‡ Lately, there’s been a lot of buzz around dynamic pricing (and I feel like […]

Oasis Reunion: when dynamic pricing hurts

It’s funny how dynamic pricing has evolved. A few years ago, it was an obscure strategy used by a select few businesses, mainly airlines. Now, as it becomes more common, people are starting to grasp what it means in their wallets, shifting the attention from revenue to fairness. The Oasis reunion is making headlines these […]