Product Monetization & Pricing
We design revenue models, monetization strategies, and prices that reflect your product’s true value, driven by solid data, real customer willingness to pay, and facts over opinions.
Shall you Improve your Pricing?
Are you sure you’re not losing customers because of your prices or worse, leaving money on the table? Every wrong price point costs you. customers, margins, and growth. Is your pricing truly reflecting the value of your products?
Our Services
Comprehensive pricing solutions tailored to your needs
Pricing Clinics
Quick, focused workshops
to align your team and
identify pricing opportunities
Willingness to Pay Research
Surveys, interviews, and analysis to
uncover what your customers
are truly ready to pay
Revenue Model Design
From flat rates to usage-based pricing or hybrid models, we help you find the structure that fits
Packaging Strategy
Define value-based feature sets,
add-ons, and
upsell paths
Pricing Enablement
Give your team the tools, arguments, and confidence to explain and defend pricing decisions
Our Approach
Pricing that starts from value
We believe pricing and product go hand in hand. You can’t price well if you don’t know what your product is really worth — to your users and to your business.
That’s where most pricing work falls short. Too much theory. Not enough facts.
We bridge that gap by combining your team’s knowledge with market insights, customer signals, and structured analysis. Our GSMP Framework guides the process, supported by tools that include:
- Value Mapping Workshops
- Product Usage Studies
- Quantitative Analysis
- Our GSMP Framework
- Market & Competitive Research
- Customer Interviews
We don’t just give advice — we help your team build the tools and confidence to make monetization decisions stick.
Risky Pricing
Step 1
Trust Your Gut
You believe you know what your pricing shall look like
Sucessfull Pricing
Step 1
Pricing Goals
Generate revenue? Or profit? Enter into a new market?
Step 2
Pricing Strategy
How will you approach pricing? Can you price based on value? Will you fight on pricing? Or will you “skim” the market first?
Step 3
Pricing Model
What will you charge for? Do you price on a subscription basis? Per seat or per usage?
Step 4
Pricing Points
How much your customers will pay for your service/good?
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How we can
work together
Punctual help
Timely assistance to get tasks done right when needed.
Full projects
End-to-end management to deliver your project from start to finish.
Workshop
Interactive sessions to share knowledge and build skills.
Training
Guided learning programs designed to build skills, boost knowledge.