Product Monetization & Pricing
We design pricing and monetization strategies that reflect real customer value and willingness to pay, not internal assumptions.
Is your pricing working for you?
There is no single right price, but there are many wrong ones.
Over time, pricing mistakes turn into internal debates, unconfident sales conversations, and increasing discounts. Without a clear link to customer value and willingness to pay, pricing decisions become harder and more costly to correct.
Our Services
Pragmatic pricing and monetization support.
We specialize in digital and technology-driven products, with a strong focus on value-based pricing.
Pricing Clinics
Short, focused workshops to align product, sales, and leadership around pricing decisions.
Willingness to Pay Research
Surveys, interviews, and analysis to understand what customers are actually willing to pay.
Revenue Model Design
Design or refine how you charge customers, from flat fees to usage-based or hybrid models.
Packaging Strategy
Define value-based packages, feature sets, add-ons, and upgrade paths.
Pricing Enablement
Equip teams with the logic, tools, and confidence to explain and defend pricing.
Typical pricing situations we work on
- Find the right pricing for new or existing products
- Move from one-off or service revenue to recurring revenue
- Decide whether to publish prices or keep them behind sales
- Prepare and execute a price increase
- Redesign pricing or packaging as the product evolves
- Reduce discounting without hurting conversion
- Move from Cost+ or Competitive pricing to Value Based Pricing
Our Approach
Pricing that builds from value
Pricing and product go hand in hand. You cannot price well without understanding what your product is actually worth to customers and to the business.
That is where most pricing work falls short. Too much theory. Not enough evidence.
We bridge that gap by combining your team’s knowledge with market insights, customer signals, and structured analysis. We approach pricing from a product and value perspective, not as a purely economic exercise. This keeps decisions grounded in how customers perceive, use, and pay for your product.
Our GSMP Framework provides a clear way to turn these inputs into pricing and monetization decisions that can be explained, defended, and sustained over time.
- Value Mapping Workshops
- Product Usage Studies
- Quantitative Analysis
- Our GSMP Framework
- Market & Competitive Research
- Customer Interviews
We don’t just give advice, we help your team build the tools and confidence to make monetization decisions stick.
How we can
work together
Punctual help
Timely assistance to get tasks done right when needed.
Full projects
End-to-end management to deliver your project from start to finish.
Workshops
Interactive sessions to share knowledge and build skills.
Training
Guided learning programs designed to build skills, boost knowledge.