Product Pills

This story isn’t about perceived value—it’s about real value. At CES 2025, Bosch unveiled an innovative anti-theft feature for their eBike batteries. Integrated into their Flow+ subscription, it allows users to track and locate stolen batteries, aligning with their vision of non-stealable bikes. The idea is brilliant: if thieves know [...]

Dynamic pricing, price increases… in 2024, prices made all the headlines, and awareness of their importance has spread widely. But have you noticed how what we’ve called “modern pricing” in recent years is starting to look old-fashioned? What will change in 2025? Common Pricing Practices Until Today: 🔴 Subscription-Based: Recurring [...]

A Job-to-Be-Done is a clear statement describing what a group of people is aiming to achieve or resolve in a specific context. The word “job” does not refer to the actual task or a particular method to accomplish it (which is the job of the solution used by the customer), [...]

Product positioning is about how your product is uniquely perceived by a specific set of target customers. It highlights how your product solves their specific problems and stands apart from alternatives, emphasizing where your product excels and delivers the most value to that audience.

Who has already paid for their perfumes or drinks on an Easyjet flight in full? Nobody really, right? 🤷‍♂️ Well, that’s part of what is called the “discount habit”. Yes, discounts are powerful because they give the impression of a big “gain” to the consumer. But, what happens when discounts [...]

When it comes to pricing a new product or adjusting existing prices, many people face the same dilemma: Where do I start? Most teams and executives tend to fixate on the “price tag” (i.e., “how much to charge”), which often results in either “price guessing” (picking a number that feels [...]

Is good Pricing necessarily about “making money”? Not really!And that’s where most Product Monetization exercises fail… lack of 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗚𝗼𝗮𝗹𝘀! Many assume a product must “make money”, but this is not always the case.And by the way, what does “money” mean? revenue? profit? Some examples: Too many teams overlook the [...]

Many professionals place great importance on titles, especially when they include terms like “strategic.” However, what is often overlooked is that having a strategy role is about genuinely having a plan and understanding how to align the pieces effectively to maintain control. In my daily interactions, particularly with Product Managers, [...]

It’s easy to feel busy, and let’s admit it, there’s a certain satisfaction in ticking off a long list of tasks. “Wow, I did so many things today!” 😅 I believe it’s a common misconception that important people should always be busy. In truth, the most impactful individuals aren’t those [...]

There is only one thing worse than a bad pricing strategy… having no pricing strategy at all and only one thing worse than having no pricing strategy… believing you have one… when you really don’t.

💵 Pricing fairness and value perception is a topic that too often goes overlooked. While value-based pricing, dynamic pricing, and personalized pricing models are excellent for capturing the full potential value (and willingness to pay) from each customer, they come with a notable risk – the perception of unfairness and [...]

In the world of product management, there’s a lot of talk about titles. Product Owner (PO) or Product Manager (PM)? Senior or Junior? Lead… but leading what exactly?🤷‍♂️ I often witness infinite debates about which title is better or what each one should mean. And I still get people asking [...]

When it comes to becoming true pricing champions, full pricing maturity does not come overnight. Companies must evolve through distinct stages to build a solid foundation and ultimately achieve mastery in pricing. Below are the four key levels of the Pricing Maturity Pyramid that organizations move through on their journey [...]

Have you already heard the clumsy excuse  “We don’t have any roadmaps, we’re agile!” 😯 ? Roadmaps are great companions for agility. Learn how to answer those who would like you to believe the opposite, or disguise a lack of planning as agility. ⛔ Beware – controversial thoughts below this [...]

Diving into an intriguing old McKinsey report on pricing ownership within organizations https://assets.kpmg.com/content/dam/kpmg/pdf/2016/06/unlocking-the-potential-of-pricing.pdf I couldn’t help but raise an eyebrow at some “notable missing” pieces in the puzzle 😯 . Back in 2016, the spotlight didn’t even touch the product realm! The debate was mainly between Marketing or Sales. That’s all! [...]

Shall I get a product certification? Or a Product Management training/class? Which book do I have to read to become a good PM? 🤔 I get these questions every day, from PMs who are new to the job and from people who’ve been in the industry for some time, including [...]

I don’t believe that alignment is overrated but is absolutely true that alignment without understanding is counterproductive. You’d think you’re aligned, while in reality, everybody is pulling in a different direction. That’s why I usually force the understanding and clarity part, by pushing a comparative/trade-off approach. To take your example [...]

Pricing is not based on cost… not on management’s gut feeling This post originally appeared on Linkedin at https://www.linkedin.com/posts/jesperlhansson_bart-knows-activity-7050681190395105280-ux65

Has any salesperson (or CEO, …) told you “I know the customers’ needs very well because ONE customer told me that…” Why did this happen? There are many reasons, but certainly the “hype” we see lately in product management does not help to bring product teams closer to the rest [...]

For this new year starting, I wish to my fellow product folks out there: Did I miss anything? Feel free to add your wishes to the list with a comment! #productmanagement #work #product #comment #impact Originally published on Linkedin at https://www.linkedin.com/feed/update/urn%3Ali%3Ashare%3A7015667856600113153

I still see too many LinkedIn posts and so-called product frameworks telling what you can and cannot do in product organizations. In the years I’ve learned to be less dogmatic about tiles and about what makes “perfect product organizations. Who said that you can or cannot have PMs alongside POs? [...]

👉 Dear Product team, if you don’t take the time to do #productdiscovery and talk with your customers regularly, somebody in the C-suite (or sales) will do it for you.And will tell you exactly what to develop 😊 #productmanagement #productdesign #agile #forewarnedisforearmed #product Originally posted on Linkedin at https://www.linkedin.com/feed/update/urn%3Ali%3Ashare%3A7024304618658496512,

Is this an economic downturn? Or did we hire too much? When “Time to hire becomes the measure of success” companies kind of lose their North Star, get dazzled by a (wishful) perspective of growth, and stop looking rationally at building on the right foundation. Layoffs are a natural consequence. [...]

⚡ Here is a short outburst about PM credibility (with a concrete suggestion at the end 😎 ) ⚡ One of the dangerous things about #productmanagement , #ux and #design, is that it is that everybody feels the right to have an opinion about your product. Everybody “knows what you [...]

Working in a favorable environment, with an inspiring boss, and on a challenging product, are probably the main ingredients to progress in your product management career. If you cannot count on one or more of the 3 (actually, even if you can), a mentor can go a long way in [...]

Good product management can contribute a long way to making companies able to navigate the unknown, reducing business risk, being customer-centric, and ultimately generating (and collecting) more user value. I call companies that do so the companies that “think product” However, recent trends toward hyped buzzwords and Product Fundamentalism have [...]

We are already two weeks into spring and you’ve probably already dusted your apartment, moved winter sweaters into boxes, and got rid of old clothes and objects you won’t need anymore. But 𝗵𝗮𝘃𝗲 𝘆𝗼𝘂 𝗰𝗹𝗲𝗮𝗻𝗲𝗱 𝘂𝗽 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘆𝗲𝘁? Some places to start looking for Product Debt: • A feature [...]

I usually like to summarize this with the famous quote from Eisenhower, “Plans are nothing; planning is everything” The goal of the roadmap is NOT to be exhaustive, extremely detailed, perfect, or rigid. Goal of the roadmap is to “force the thinking” (the planning), make the assumptions clear and evident [...]

After the recent announcements of Twitter (with Twitter Blue) and then Meta(with Facebook Verified) launching paid new paid plans, I can’t help noticing how these moves are like a bulldozer running on years of healthy “ #thinkingproduct practices. #byebye good product practices. Those who follow me know that #pricingstrategy and creating empowered product teams are [...]